Stop Throwing Your Money Away!
Have you ever wondered why some marketing campaigns by the big brands are so effective? The truth is, not ALL of their campaigns are successful. The ones that are used on a mass scale are the ones that have been tested and proven to work from many smaller tests. If these tests worked in a sample user group or customer base, then they are expanded and rolled out to the rest of the world.
Of course, the big guys have big budgets and they can afford to test their marketing ideas and campaigns. But what about the rest of us, small to medium sized businesses? It would be ideal if we could test different campaigns, ideas, and messages until we have a proven winner, but in reality, we have a set budget and if that fails, we just have to suck it up… until NOW!
Strategic Alliances / Joint Ventures
Strategic alliances are the best marketing strategy on the planet!
What is a Strategic Alliance? A Strategic Alliance is a simple partnership between two or more companies who are looking to share similar resources for a mutual and profitable outcome! here are some examples of Strategic Alliances:
Offline:- A tanning salon could offer a free session to be given out by local travel agencies. People who are white as sheets during winter may want to tan a bit to prepare their skin for the tropical sun. The tanning agency would then try to convert the free traffic into long term customers, while the travel agencies provide greater value for their clients.. everybody wins.
Online:- A golf apparel company could promote a dvd training on improving your putting, and the dvd training company could reciprocate by promoting the apparel company to their customers. They each take a share in the profits that were generated, while providing greater value to their respective customer bases. Typically there are no out of pocket costs which makes this type of arrangement very appealing and exciting!
The above two are just an example of the countless types of collaborations, partnerships or alliances that happen each day in almost every business. Depending on the type of agreement being entered into or sought, there are certain skills & mind sets involved, paperwork, and methods of approach and execution that increase the likelihood of success.
Contact us and learn how to best start or manage your next Strategic Alliance!
Risk Free Marketing
It’s Low-Risk for You
Here’s the best part- we get paid only if our strategies and campaigns work for you. We do require a small upfront payment to get things rolling, but the majority of our compensation will be after implementation of the campaign, and after you get paid.
*These marketing campaigns will not work for every business because there are some requirements our clients must meet to ensure the highest possible chance of success. Regardless, call us if you are interested in:
- Extending the lifetime value of your current customers without increasing expenses
- Connecting with and reviving your inactive customers
- Creating windfall, quick cash injections to your company